When it comes to website loading speeds, research performed by Google states that the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
The load time of your website can have a huge impact not only on the user experience and satisfaction, but also on ranking (and, as a consequence, on traffic), and on conversions. Most importantly, a slow website can hurt effectiveness.
How fast should your website be? Senior Webmaster Trends Analyst at Google John Mueller said a website should be able to load in less than two minutes. However, I suggest making your website as fast as possible. There are no downsides to a fast website.
Mobile Devices and Website Speed Statistics
- More than 50% of global web traffic comes from mobile (THINK WITH GOOGLE)
- The average time mobile landing page loads in 22 seconds (THINK WITH GOOGLE)
- 53% of mobile users leave a page if it takes longer than 3 seconds to load (AKAMAI)
- Most web pages take 84% longer to load on mobile than desktop (BACKLINKO)
Website Speed and Consumer Behavior
- 70% of people admit the speed of a page affects their willingness to buy online (UNBOUNCE)
- 1s change in website speed can impact every step of the buyer’s journey (DELOITTE)
- 45% of people are less likely to buy from a slow website (UNBOUNCE)
- A delay of 2 seconds can increase the bounce rate by 103% (AKAMAI)
Website Speed and Revenue
- Improving website speed by 0.1s increases conversion rates by 8% (DELOITTE)
- A 1/10 of a second slower website can decrease order value by 2% (DELOITTE)
- 100ms of delay on a website can decrease conversion rates by 7% (AKAMAI)
What Causes A Slow Website?
There are many factors that can influence the speed of a website. Some of them depend on the users, while others can be manipulated by web developers.
How To Check Your Website Speed