Why Your Website Load Time Matters and How It Affects Your Business | Innovware

Why Your Website Load Time Matters and How It Affects Your Business

When it comes to website loading speeds, research performed by Google states that the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.

The load time of your website can have a huge impact not only on the user experience and satisfaction, but also on ranking (and, as a consequence, on traffic), and on conversions. Most importantly, a slow website can hurt effectiveness.

How fast should your website be? Senior Webmaster Trends Analyst at Google John Mueller said a website should be able to load in less than two minutes. However, I suggest making your website as fast as possible. There are no downsides to a fast website.

Mobile Devices and Website Speed Statistics

  • More than 50% of global web traffic comes from mobile (THINK WITH GOOGLE)
  • The average time mobile landing page loads in 22 seconds (THINK WITH GOOGLE)
  • 53% of mobile users leave a page if it takes longer than 3 seconds to load (AKAMAI)
  • Most web pages take 84% longer to load on mobile than desktop (BACKLINKO)

Website Speed and Consumer Behavior

  • 70% of people admit the speed of a page affects their willingness to buy online (UNBOUNCE)
  • 1s change in website speed can impact every step of the buyer’s journey (DELOITTE)
  • 45% of people are less likely to buy from a slow website (UNBOUNCE)
  • A delay of 2 seconds can increase the bounce rate by 103% (AKAMAI)

Website Speed and Revenue

  • Improving website speed by 0.1s increases conversion rates by 8% (DELOITTE)
  • A 1/10 of a second slower website can decrease order value by 2% (DELOITTE)
  • 100ms of delay on a website can decrease conversion rates by 7% (AKAMAI)

What Causes A Slow Website?

There are many factors that can influence the speed of a website. Some of them depend on the users, while others can be manipulated by web developers.

The main factors are internet connection stability and speed, web hosting service speed, browser version, file size, plugins used, CSS and JavaScript code size, and Cache use.

How To Check Your Website Speed

Is Your Website Fast Enough?


Check out: 10 Useful App Analytics Tools That Will Help Grow Your Business Today